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Custom Formulation

Work with us to develop your next cosmetic product.

We are your trusted partner for custom cosmetic formulations. Whether you're a brand, beauty entrepreneur, or individual, we specialize in creating personalized haircare and skincare products tailored to meet the unique needs of your target market. With years of expertise in the beauty industry, we help you turn your vision into reality with high-quality, innovative formulations that deliver real results.


From concept to creation, we help bring your beauty vision to life with precision, quality, and innovation. Let's craft your next bestseller together.

Let's Discuss

Why Choose Custom Formulation for Your Haircare & Skincare Line?

The beauty industry is constantly evolving, and consumers are increasingly seeking personalized skincare and haircare solutions that cater to their specific needs. Custom formulations allow you to create products that are:


  • Unique and Tailored: Formulations crafted specifically for your brand’s vision or your customer's skin/hair type.
  • Effective & Safe: High-quality ingredients to ensure the best results.
  • Eco-Friendly & Sustainable: Choose from a wide range of natural and organic ingredients that align with your brand's values.


When you partner with us, you can rest assured that your products will stand out in the market for their quality, and effectiveness.

Custom Haircare Formulation Services

Custom haircare formulations are designed to address a wide variety of hair concerns, from dry and damaged hair to oily scalp, hair thinning, and more. Our chemists work closely with you to create innovative, safe, and effective products that can help your customers achieve their best hair yet.


Haircare Solutions We Offer:

  • Shampoos & Conditioners: From nourishing to clarifying, we create gentle yet effective formulations for every hair type.
  • Hair Masks & Treatments: Hydrating, repairing, and fortifying masks for deep treatment.
  • Serums & Oils: Lightweight yet powerful products for shine, frizz control, and hair growth.
  • Scalp Care: Balancing oils, serums, and exfoliating treatments to maintain a healthy scalp environment.
  • Styling & Volume Hair Powders: Extreme, medium and flexible holds.
  • Pomades: Matte, gloss, extreme, medium and flexible holds.


We use a variety of scientifically-backed ingredients, including essential oils, botanical extracts, keratin, and vitamins, to help rejuvenate and strengthen the hair while improving manageability and texture.

Let's Get Formulating

Skin Care Formulation Services


Custom skincare formulations are key to creating effective, results-driven products that address the specific needs of different skin types and concerns. At AURA, we provide tailored formulations to help your customers achieve healthy, radiant skin.


Skincare Solutions We Offer:

  • Cleansers & Face Washes: Gentle yet effective formulas for all skin types, from oily to dry to sensitive.
  • Serums & Treatments: Targeted for acne prone skin, hyperpigmentation, fine lines, and more.
  • Moisturizers & Creams: Deep hydration, nourishment, and barrier protection for every skin type.
  • Masks & Exfoliants: For deep cleansing, brightening, and rejuvenating the skin.


We specialize in using the latest skincare technologies and top-tier ingredients like hyaluronic acid, vitamin C, retinol, peptides, and plant-based actives.

Interested in our services? We’re here to help!

We cannot wait to help you create your next cosmetic product! Let's make your dream a reality! Work with AURA on your next innovation.

Call & Book an Appointment
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